Chomp

branding—packaging design—typography

Good Groceries Company sells a variety of healthy snacks and foods under it’s Suzie brand. During a brand revamp, Chomp was designed to replace the Suzie brand to help the company reach a larger millennial audience. The new brand honors Good Groceries commitment to grow consumer awareness, while targeting a more youthful audience.

maryland institute college of art—2018

(left) Good Groceries Suzie's® brand and original packaging. (right) Brand revamp, Chomp®.

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